Broadcasting is a media platform that continues to grow. Because its visual, we naturally have a stronger attention from the viewer when compared to a newspaper; however, keeping that attention can be difficult. There are several strategies in making a broadcast news story successful.
The content and kind of news being delivered is vital to having an interesting broadcast. Keiko Johnson from Tonight at Six is a behind the scenes journalist that puts together the set of stories that are to be aired. She has to gather the news and then decide which ones the audience will be most interested or involved in. Along with this vital content, the presentation of it matters just as much.
Every good broadcast has a professional quality. The language is present, active, and polished. The b-roll is generally well done, too. Effective broadcasting requires quality work that is kept formal. However, there can be exceptions to this standard to keep the news lighter.
The news can contain a lot of devastation and sad events. Many, at the end of their broadcasts, add what is called a “kicker,” which acts as a short, light story. Because news can be heavy and possibly dark, the ones that utilized this technique seemed more pleasant and balanced.
There are a variety of factors that go into an effective, interesting broadcast news story. Critical news that appeals to a large audience is just as essential as quality, professional writing and video work. Balance is key, and kickers offer that, sometimes, comic relief that viewers value.